Monday, September 01, 2008


At long last, I am pursuing this long-held idea of starting my own software company focused on software solutions for environmental problems. I’ll start out with consulting, add staff and customers and move to independent product development as opportunities arise. And for this venture, I've secured the domain name "PlanetWare.Net"

The mission of PlanetWare.Net will be to bring the power of software technology to the problems of the environment. We build software for a healthy planet. (Of course, at the moment, “we” is refers to the “royal we.” ;) We'll combine software development expertise, experience in natural resources conservation and other environmental issues with a proven ability to deliver world-class solutions for diverse customers.

Our services include development consulting in technology strategy, system architecture, product definition, project management, software development and user experience. Overtime, the company will independently offer software products, perhaps in the area of water resources management, ecosystem services valuation (that is, systematic economic valuation of clean air, clean and plentiful water and other stuff in-tact ecosystems give us “for free”) and environmental systems data integration. Or somethin’ like that.

I've got my first contract and am building the foundation of a small business. What? Am I Scared? Nah! I'm terrified. But thanks to great friends, family, Pema Chödrön and The Buddha, it's all good.

By the way, the image to the left is an early prototype for a PlanetWare.Net logo. Let me know what you think!

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